Feasibility Study

feasibility studybyA Presented in Partial FulfillmentOf the Requirements of[ .]November 2006Address :City , State , ZipPhoneE-mailInstructorFeasibility Study1 . IntroductionInternet has unfeigned from merely a media for communicating new ideas news , and chatting into worthy new ways of generating revenues . Thanks to the advancement of information technology science including increased security that encourages customer to shop online . For corporations that butt joint intercontinental audiences , internet is very dishful since customers can degrade be due to the corporations website is virtually global , it is accessible by a worldwide audienceIn to spread organization wings and generate a multinational enterprise , top managements of a society ability take various policies much(prenominal)(prenominal) as exploring n ew market , create new products , or conducting mergers and acquisitions to strengthen companies presence in a specific marketWhile the famous business model of online companies charm by Google and Amazon .com , virtually every online companies can retread similar succeeder of the two companies if they employ similar summary and apply them to strengthen their brand equity , maintain struggle advantages to generate larger sales and revenueConcerning the potential of becoming a market leader with product diversification and developing rivalrous advantage , this discuss the comparison between some(prenominal) event and expounding attend providers in the U .K . The cogitate of the discussion in on CTS Limited and then we correspond the business post and competitive advantage of CTS limited HYPERLINK hypertext transfer protocol / web .ctsnet .co .uk /cts_tech /index .html hypertext transfer protocol /network .ctsnet .co .uk ) to its competitors : Expo Systems ( HYPER LINK http / web .opex .co .uk http /www .o! pex .co ..uk , Interchange Communications Ltd , occurrence Advantage Solutions Ltd ( HYPERLINK http /www .eventadv .com http /www .eventadv .com2 . affinity of Exhibition Service Providers in the U .K2 .1 Competitive AdvantageThe success of Amazon .com , Google in performing online marketing is the results of unlikeiation system that the companies perform .

A contrastiveiation strategy becomes keyword for any beau monde in to win a fierce disputation by delivering products or returns that have particular features that are different from competitors have . The reason of conducting differentiation strategy is to attain a competitive advantage by creating a product (good or portion ) that is perceived by customers to be unique in some important wayBy definition , Tutor2U (2005 ) characterizes the competitive advantage as a company s particular advantage over its competitors , which is obtained through and through offer consumers greater and appropriate value like put down prices or by providing greater benefits and serve that justifies higher prices such as customized services that exactly match customers needsIn exhibition service providers in the U .K , we witness that each company strives for differentiating its oblation from competitors services . It is important since customers have particular needs at a specified time when looking for exhibition service providersWhen we visit some websites of exhibition service providers in the U .K we witness that each company declare itself as the leading(a) company in the industry . Therefore , the differentiation bequeath help customer s...If you want to get a full essay, couch it on our ! website: OrderCustomPaper.com

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