Google SWOT Analysis

Google SWOT Analysis1. IntroductionIn the recent years, with the development of world-wideization and public economy, the market competition becomes fiercer and fierce. Modern corporations are paying attention to their external and internal environs, as wholesome as the achievement of corporate brotherly responsibleness. In this way, they hatful change themselves according to relevant psychoanalysis. This audition go forth use SWOT manikin to analyze Googles external and internal environment, use PESTE framework to analyze MacDonalds and the influence of affable responsibility on Fonterras decision making. At last, an boilersuit conclusion will be made.2. SWOT analysis for GoogleGoogle is an Ameri flowerpot multinational high-tech corporation and devotes itself to net look to, cloud computing, advertisement applied science and other handle. It develops and provides large number of products and services based on internet. Its study profits are from advertisement se rvices. After ab unwrap twenty years development, it is recognized as the largest world(prenominal) internet bet engine with billions of users. SWOT framework is used to confirm the corporations competition strengths and weaknesses, external opportunities and threats so that they merchantman connect the internal resources with external environment to learnher (Kurttila, M., Pesonen, M., Kangas, J., Kajanus, M. 2000).Strengths. The most powerful strength lies on its grunge image. jibe to the most valuable differentiate list, Google was rewarded as the most valuable stag just about the world with a nonher 40% growth last year. In the past few years, Google ranked in the top of the brand list. In order to maintain its brand value, it manages to improve itself all the time. For example, Google X science lab even tried to use fire balloon to provide Wi-Fi service for remote areas. Such creative thinking idea has inspired its brand value. In last year, Google Project Glass made great leave (Friesner, T. 2011). And Google would promote to a greater extent revolutionary products for commercial world and its clients which indicated its brand value. The second strength is its people-oriented service and it is the ruff reason for Google users selection. Its search results are non prejudicial because it refuses payment for ranking and insists on offering search results which are closest to users psychological demand. The interface of Google remains clean and neat with quick loading rate. And inquisitory results are not involved with any(prenominal) commercial operation and people would not see any mandatory advertisement. In addition, Google cares about details. Its logo looks like a little nifty. The colorful circle earn seem quite amiable (Jian, X. 2007). The humorous that Google shows anywhere lay downs users relaxing.Weaknesses. The appearance of search bomb break danced the cynicism of Google. It was out of some internet joke from politics or entert ainment. When users type WMD in the search box, Google summon may show presentation of error. The title may show unable to display throng destruction weapon. But Google does not intend to happen upon any measures. Brin and Page stated they would not influence information searching. However, such attitude will result in loss of some users because they uncertainty Googles problem resolving ability. In addition, the relaxed work environment and loose lifestyle are not suitable for everyone. Some old workers complaint they are discriminated because the environment tends to be personalized and full of novel spirit (Halligan, B., Shah, D. 2009). In addition, such environment could not motivate its employees to a large extent.Opportunities. Exploring other fields is possible direction for Googles future development, just like Baidu entered into B2B market. With strong infrastructure base, Google is able to establish new products and services for its users. For example, it introduced Androids software to update its platform for mobile services. Google TV, Google glass, Double wienerwurst for Publishers, and other products have stimulated its users (Moussa, S., Touzani, M. 2010). It is wide regarded as a creative corporation. In this way, it whoremonger hold out its market share instantly and then. In addition, Google can transfer its internet search into entity search. For example, Google can anatomy its entity book database with books contents instead of only books cover and price. Although it will join on its cost, it can help people access what they want. As a result, Google can expand its market share and coax users hearts.Threats. Leaders with talents have created the wonderful brand. But can Google maintain its initial core value when the leading leave away? The humanism and creativity are from inspiration of Brin and Page. It is critical for Google to find proper inheritor to maintain its brand value. When Microsoft is using operating system to bundle browser to promote its IE system, now it is paying great attention to search engine. It will pose great threat when Microsoft bundle the search engine with its operation system. Google will lose great number of users. It has to take active measures to improve its customers brand loyalty.3. PESTE framework on MacDonaldsAs the largest multinational image restaurant, MacDonalds has more than 30,000 branches around the world. It mainly sells hamburger, chips, fried chicken, soft drink, salad, fruits and other troubled food. However, its external environment is changing so that MacDonalds has to make some measures to maintain and develop its business (Bivolaru, E., Andrei, R., Purcaroiu, G. V. 2009). PESTE framework can help analyze its macro environment effectively.Political factor. Political stability is critical for MacDonalds normal operation. As a typical and widely recognized American culture, it can represent American flag in some degree. Since September 11 instance, America became the leader of anti-terrorism which made itself the major target for terrorism activities (Yeu, C. S., et al 2012). With strong chain electronic ne twainrk around the world, adding that its restaurants always have intensified customers, it has large possibility that terrorists will regard it as the target. According to the global media press, explosion events occur in MacDonalds restraints every month. In this way, it will damage its brand image and result in potential loss of customers.Economic factor. In the United States, competition in fast food market has turned white-hot. The financial crisis has influenced opposely in the fast food industry. On the one side, brands without competitiveness and brand value have to exit the industry while MacDonalds itself will suffer more negative impact from shrinking consumption power. With limited market capacity, the owners open more and more branches. Every fast food restaurant is trying to attract potential customers by r ecurrent products creation and marketing creativity. MacDonalds strongest competitor, Burger King is aggressively promoting its management reform. Wendys restaurant has promoted new salad turnout line. In addition, the number of chain stores under the brand of Mike Walls is more than the MacDonalds. What are worse, railway fast food restaurants and other Sandwich restaurants are increasing by 12% every year (Paul, R., Roy, S. K. 2014). on a lower floor such circumstance, it is hard to maintain its current market share.Social and cultural factor. With so many chain stores around the world and gaining profits in every region, MacDonalds takes responsibility as well, such as the conflicts among different regions and ethics. With different cultural backgrounds, peoples values and consumption customs varies too much. For example, in May 2001, about 500 pro exameners held activities in MacDonalds in New Delhi and other largest commercial cities. They threw affright dung toward MacDona lds restaurants and looted one of them. And they asked Atal Bihari, president of India to shut up all the chain stores in India. The cause of the protest was MacDonalds used beef ingredient to make fried chips but most Hindu believers regarded cattle as holy article. Hence, MacDonalds has to compensate for India believer, vegetarians and other relevant institutions (Kulkarni, S. S. 2012). Besides, such event damaged MacDonalds economic loss and brand image as well.Technological factor. The modern technology develops quite fast and the productivity is increasing as well. The scientific inventions and new technology application can shorten the new product development circle. When the product updating accelerates fast, MacDonalds has to develop new products faster. In addition, with advanced and standardized chain operation model, MacDonalds can establish its market by strung-out products, amiable service and clean dining environment. It can arrange scientific training plans to improv e its supply quality as well.Environmental factor. Consumers now are inclined to pursue green and harmless products. Hence, MacDonalds attaches great importance to green and healthy dietary. Simultaneously, people are caring about environmental guard and putting an end to white pollution. For example, in the last year, bird flu was order in capital of Red China Restaurant and many customers did not dare to have dinner in its restaurant which damaged its brand image in some degree (Azim, P., Azim, S. 2012). In addition, MacDonalds was accused of producing white pollutions and many environmental protectors protested its action. As a result, MacDonalds exchanged its plastic into paper package.4. Corporate friendly responsibility analysis on FonterraFonterra Co-operative Group was founded in October 2001 with head office in Auckland New Zealand. Fonterra is a merger of the two largest diary corporations in New Zealand. Now it is the largest corporation in New Zealand and the sixth diary manufacturing business around the world with annual sales of $8 billion. On August 2, 2013, Fonterra claimed that one factory found clostridium botulinum in its whey protein concentrate which caused brand damage to Fonterra (Gray, S., Le Heron, R. 2014)Although Fonterra concentrated on establishment of corporate social responsibility, there are still many aspects that it should make measures to improve. When Fonterra is creating benefits and shouldering legal responsibility on shareholders, it must(prenominal) be responsible for its employees, consumers, community and environment (Greening, D. W., Wall, J., Elias, S. R. 2012, December).4.1 Fonterras social responsibility analysis from the classical viewpointAlthough the primary is to implement economic responsibility, Fonterra must obey all the laws and regulations and drive its employees, partner, suppliers and other relevant parts to act behave as well. Ethics responsibility is the expectation from the society. Fonterra s hould reduce its negative impact of its operation activities, products and services. Dairy products are critical for peoples health so that Fonterra must take 100% attention to concentrate on its products quality. The optimization of industrial technology updating and industrial structure, development of Green Corporation, capability of a large employer, protection of environmental protection and social gage must be attached great importance to (Kong, D. 2012). In addition, Fonterra should take active part in public interest and support community education, health, humanism care, culture and art, urban construction etc which can make it a good citizen.4.2 Fonterras social responsibility analysis from the socio-economic viewpointThe economic benefits that Fonterra can get hold of are cost reduction and government grants. Firstly, Fonterra can raise the payment for its employees welfare standard which can improve their working enthusiasm and increase productivity. Simultaneously, th e good image that Fonterra has can attract more talents and investors and increase its competitiveness. In the long run, Fonterra can reduce its operational cost and improve its sustainability. Secondly, Fonterra can bear social responsibility to increase its market value and gain the government grant or tax preference. The division toward employees, government, investors, public benefits and environmental protection is positively correlated with corporation value (Fu, S. 2014). Information users will expose relevant information to the external world to indicate its good performance and increase its market value.oral presentation of the social benefits, it is reflected on corporation image and organizational culture. Hence, Fonterra can shoulder social responsibility to improve its social reputation, build brand loyalty among customers group. Good image will increase the trust and freedom toward Fonterras products, especially for Dairy Corporation. Customers will consider the soci al responsibility together with its commercial reliability (Stahl, G. K.et al 2013). The implementation of social responsibility will expand to its product design, manufacturing period, product quality test and after sales service. In addition, by providing its employees with safe and comfortable working environment, building good labor-capital relationship, Fonterra can build a stable and loyal employees team and it can enhance their responsibility as well. organizational culture will be built.5. ConclusionThis essay has analyzed Googles internal strengths and weaknesses, McDonalds political, economic, environmental, social and cultural, technological and environmental aspects and Fonterras social responsibility. In this way, readers can get a better agreement of their marketing environment and social responsibility issues.6. ReferencesAzim, P., Azim, S. (2012). Impact of Constructive trade Strategies on Return (Revenue Profitability) A Case information of Mcdonalds. Journal of Asian employment Strategy, 2(7), 153-169.Bivolaru, E., Andrei, R., Purcaroiu, G. V. (2009). Branding Romania a PESTEL framework based on a comparative analysis of two country brand indexes. 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A Comparative Study on International Marketing Mix in China and India The Case of McDonalds. Procedia-Social and Behavioral Sciences, 65, 1054-1059.Appendix.Googles brand value